Tuesday, January 13, 2009

Mellow Content


It may be harsh, but it could be true. If you have been blogging for a few months (or even a few days) you may notice as you surf the blogosphere, there are many, many blogs around the internet. In addition to blogs, there are numerous other forms of online content of which some is really useless. I would say that the majority of content around the web is either useless or restated far too many times. This is where your blog comes into play. Ask yourself this one question: Is my content intriguing or is it something that people can't get by without knowing?

Now ask yourself this question: Which sites do I visit daily and why? By asking these two questions you will get a better idea of where you want to direct your blog in the future. Most people think when they are writing content, it may be the best in the world and everyone should read it, but you really have to ask, is it really something that people would crave to know. When people really are interested, you won't find yourself as much into promoting your blog because your readers will end up doing that for you.

As you probably noticed, I have been writing less on Blab Web, while my daily traffic and subscriber count keeps going up. I also keep getting more and more emails. While I'm not one to judge my own content, I've gotten emails recently from a few people who tell me why they read by blog. They have stated various reasons from liking what I have to say about blogging with no kind of "b/s" and others have said they read my blog because they find the content can be truly implemented into their blogs, unlike some other blogs where there are strings attached, like "get a million visits to your site in 1 day." - I appreciate all that have sent their kind words regarding my blog!

The true key to running a successful blog is to have flavorful content. When people read or see something they truly like, they will share it among their communities on the web. If you direct your blog in a way that the content can really be useful, instead of just "reporting" or writing something that people could possibly do without, you will find that the quality of traffic will improve along with the interaction of readers.

Read your future posts and see what you think of them, in an unbiased way. If the article was featured on the front page of Yahoo!, and you read it, would it make you want to follow your own blog in the future, or is it just a one-time deal? Converting new blog visitors into permanent readers requires each and every post to be mellow, in addition to being unique.

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