That One Thing

What is that one thing you brand yourself by? Something unique, something weird?

If you Google Blog Search your blog niche you will probably find there are hundreds if not thousands of blogs, talking about the same thing as your blog does. How can you win over all those other blogs? I view all other blogs in the same niche as competitors because chances are if a person reads one sports blog, they will not read any other sports blog. Nobody has time to read 10 blogs talking about the same issues or topics, so how do you have someone choose yours?

You not only have to set yourself as an authority in a niche, but you have to be known for something. Whether it is a person who has a Lamborghini, who runs a car blog or a person that has traveled just about every major country in the world for a travel blog, the key concept is to be known for something different. Some may ask how you get known for something or make something public and the correct way to do that would be to simply display that unique thing about you on your blog. If you are not known to readers it is difficult for someone to care about what you say.

It is a form of persuasion, as some may call it, but it is a concept that works. Readers want to know something cool about the bloggers they interact with so you should make it clear as to what is DIFFERENT about you and why YOU ROCK!