Friday, December 26, 2008

Creating An About Page


This might go without saying, but it is very important to have an “about” page on your blog. I can’t even keep track of how many new blogs I visit that don’t have an about page. It is interesting that some of the blogs are well established, but lack a page to let readers know what the blog is about!

There are many factors that can help retain readers through having an about page, but the main point of having an about page, is to help new visitors become potential readers by learning a little bit more about what exactly the blog you are running talks about, and perhaps a little bit more about you, the blogger.

What should be included in an about page?

* What the blog is about
* Who the blogger is
* What readers should expect
* WHY people should read your blog
* What you hope to achieve
* Anything else you want readers to know

You may ask why people need to know all of the above information, but it really helps in establishing a quality reader-base. If readers don’t know what exactly a blog is talking about or will talk about if they return, they probably won’t return. People also don’t read blogs, whose owners are unknown. You should at least put something in the about section that relates to why readers should read your blog and why you have knowledge to talk about the topic of your blog.

In addition to having an about page, I believe having a contact page is important as well. People want to be able to easily find contact information to contact the blogger of the blog they read, easily. It can really annoy people when they have a question or comment, in which they have no way of reaching the blogger they wish to communicate with.

Neither the about or contact pages have to be “fancy,” but creating something attractive and informative can attract readers to stick around for the long haul. If you want to check out my about page, feel free to by clicking here.

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