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500, 600, 700 words? How much is the right amount for a blog post. The truth is there is no "right" answer, but there are various theories you can review to help you make your post "just right" in length.
Most of my posts, on this blog, are no less than 700-1,000 words, but I like to explain in detail what I am talking about so readers get a full understanding of what I am talking about, which increases the length of posts. The only reason why I would say limiting your posts to fewer than 2,000 words or so is key is because you don't want to turn your blog into a novel! In many cases readers just stop reading after the first couple hundred words if the post seems dull or confusing. Having a lot of words can not only confuse readers, but have them miss out on important thoughts or information.
Thinking before you post:
You want to be as concise as possible, at the same time explaining all you want to. Limiting your posts to say 500 words might be unrealistic because you don't want to just throw out thoughts and not elaborate on them either. On the other hand, having a post with 100 words is also not realistic, you are probably better off not saying anything in those situations.
Have a plan of what you want to say and say it. Don't go off topic and keep sub-topics limited. I face the issue of limiting my posts to one topic all the time because in blogging, there is so much interrelated stuff to talk about, I always end up mentioning something else, however I try to break something up into more than one post if I feel there is too much covered.
Acting after you post:
The best way to see if your blog posts are just the right length is to ask someone you know to read them. After you post on your blog, ask a friend or family member to read over it from time to time. See what they think.
Ask questions like:
1) Was it easy to follow?
2) Did you identify all the key points and ideas of the post?
3) Is there something you felt that was irrelevant?
4) Did you want to hear more about a certain thing I mentioned in my post?
5) Would you come back to read more?
To sum things up, try checking out posts for yourself. Read what you post after you post it. Come back after a day or so and actually read an older post and see if you can follow through on what you said. Chances are if you read your older posts you will get a better idea of how much longer or shorter to make your future posts. In other cases, you might want to consider making a video if you want to say something, but you think it will be too long for people to read. It is easier for people to follow a video post instead of reading 3,000 words.
