As of today, Loren began monetizing the live stream, with advertisements of an 8x10 "Bedroom Wall Button" of the advertiser's logo. Tonight's stream is brought to viewers by Jeremy Schoemaker of ShoeMoney.com and John Reese of Income.com. By spending $99 they get publicity to a whole new kind of audience, with a whole new type of social media experience. I personally think this is super creative of Loren to do, having fun and cranking in the dough ;-)
To sum it up, both sponsors just got some bonus publicity by this blog post, so their $99 was totally worth it. =D
Be sure to check out the live stream on www.1938live.com
"The Social Media Revolution" - I wouldn't be surprised, if other people will start their own live stream and try to get some sponsors.
Check out the screenshot: